Your Logo is an INVESTMENT.
You can VERY easily tell when someone wants a logo just for the sake of having a logo. People’s opinions & mindsets can be felt and understood through email just by the words they choose to utilize. Here’s a conversation that didn’t go anywhere but you can see where this particular client’s mindset is. After I sent this email, I obviously got no response back as I expected.
(name of client was altered for privacy)
John: “Hey Scott, I stumbled across you and believe you could help me out. To be honest I’m not looking to spend a lot of money on it like people have been offering…so I’m hoping you could be be lenient.“
Scott: “Thanks for the interest in my work, my friend! Glad you like it! As for not wanting to spend a ton of money, I understand your situation. Of course you want to save some money, everyone does really! But, honestly, when it comes to your brand, your identity, your personality…you want it to be defined and distinguishable, right? You want to stand above the crowd and be noticeable.
This logo you’re wanting is what I’d consider an “investment”. It might be pricier than you were hoping, but I promise you, the price is worth it when you work with someone that truly knows what they’re doing. You will receive a quality logo that can stand the test of time. It’s almost like getting a house or a car. You wouldn’t get a house or car that would last a year right? You want it to be timeless and last forever! I think this same thinking can be applied to your logo needs.
Hopefully I’m getting it across that this logo you’re wanting isn’t going to be “cheap”, unless you’re wanting it by tomorrow from a student designer with no experience.
Anyway, as for me – I would generally price a logo between $800-$1500. It all depends on how many variations and edits you’re wanting throughout the process.”
What I’m trying to say is, don’t change your prices just because someone doesn’t want to pay “a lot of money”. First of all, it’s what you deserve for the amount of work and experience that goes into the logo (if you’re charging them correctly). Second, if someone feels that your price isn’t reasonable (even after explaining the reasoning of WHY it is that price), that person isn’t worth your time to work with.
Yup.
nevver